Country

Link

Paired City

Country

ALBA IULIA

BENEDITO NOVO

Population

63 536

Area

103.6 km2

Mayor

Mircea Hava

Population

11 037

Area

385.4 km2

Mayor

Jean Michel Grundmann

Topics

Sustainable Development Goals

Description

Both municipalities have prioritised sustainable tourism development to promote diversification of economic development. Alba Iulia addresses tourism in its strategy for smart city development, using, for example, apps and smart communication mechanisms that allow relevant information and stories to be accessible to tourists. Benedito Novo is keen to learn from Alba Iulia and ultimately to conduct a tourism-focused smart city pilot project. Alba Iulia will learn from Benedito Novo’s experience in tourism development, particularly its establishment of tourism routes that connect to other cities in the surroundings.

Implementation

In Benedito Novo they will use these four tools/strategies:
Elaboration of a Smart Tourism Strategy (tools to control tourist flows, high seasons, etc.), Elaboration of a Branding Strategy, Market study & Story Telling and  Digital products
While in Alba Lulia, they will use technical and political integration with other tourist cities in the region, establish a regional tourist route, and develop more communication tools.